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Top Reasons Why Your Business Needs Digital Marketing & Search Engine Optimisation Adelaide

At this moment, the majority of marketers and business experts are already aware that digital marketing & search engine optimisation Adelaide are the real deal. Both of these factors are crucial for driving web traffic and increasing site conversions which would lead to more profit. Not optimising your website and its content for both desktop and mobile users is a mistake. You will find it difficult and challenging to gain traction online. That’s why you need your digital marketing and SEO to both works and coincide with each other. These strategies have a significant impact on the development of your online presence. With that said, here are the top reasons why your business needs both digital marketing and SEO:


They Provide Better User Experience

Your site won’t rank high in the search engine results page (SERP) if it doesn’t have the right elements that Google requires. At the same time, ranking high in the SERPs won’t matter much if people are quick to exit your website. The reason for this is that your website doesn’t have what your users are looking for, or it doesn’t give the right experience. Having a high-ranking website that doesn’t provide the right information or enticing offers will have high bounce rates. Soon, your rankings will dip and plummet since Google is prioritising more on sites that provide the best experience to its users. That’s why if you haven’t optimised your website for SEO, then it’s probably time that you make it a priority.


Organic Search Comprises Majority of Your Visitors

Organic Search accounts for 65% of all web traffic that goes to your website. As the term suggests, organic search is the free version. It’s different from pay-per-click ads. While different avenues like social media have already become relevant sources of getting information, there’s no doubt that organic search still reigns supreme. It’s still where the majority of people go to get the information they need. That’s why you shouldn’t skimp on your digital marketing & search engine optimisation Adelaide.


SEO Leads Have Higher Close Rates Vs. Outbound Leads

According to the latest statistics, SEO leads resulted in an average rate of around 14.7 per cent, compared to the 1.7 per cent rates of outbound leads. All of these numbers make a lot of sense when you look at them closely. Internet users looking for specific services or products have a higher chance to make a purchase from businesses that offer what they’re looking for. They go for these options more than those who try to get their attention through outbound marketing strategies.


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